To continuously improve Bluetooth ® The brand value and global recognition of technology, the Bluetooth Technology Alliance officially released version 1.8 of the Bluetooth Trademark License Agreement (BTLA) on March 11, 2025. This update has been approved by the board of directors with the aim of optimizing trademark usage standards and ensuring consistency in the brand's visual image.
Core update content:
1. Bluetooth graphic trademark specification upgrade
The symbol "B" in the blue Bluetooth graphic trademark and combination trademark must be uniformly adjusted to white (originally transparent background). The updated trademark file has been provided with a white rune version, please make sure to replace the original design.
2. Auracast ™ New exception clause for graphic trademarks
Auracast ™ A special usage scenario for graphic trademarks has been added: only the activation status of functions (such as indicator lights, operation interface icons) can be marked on the screen or product interface. Other scenarios still need to follow the original specifications.
3. Brand visual image renewal
The brand usage guide has been fully upgraded, synchronized with the latest visual image of the Bluetooth Technology Alliance, covering details such as color, layout, and trademark combinations, helping members create a professional and unified brand presentation.
To ensure compliance and fully demonstrate the advantages of Bluetooth technology certified products, BTL calls on all members to immediately download the latest trademark files and updated brand guidelines; Check and update the trademark design in promotional materials such as websites, packaging, and advertisements. Read the detailed guide of the Member Promotion Center to gain a deeper understanding of the direction of brand strategy optimization.
BTL detection obtained Bluetooth BQTF authorization qualification from 2019. As of now, we have served thousands of Bluetooth product companies. As a laboratory accredited by CNAS, we provide one-stop services to improve certification efficiency and help seize the opportunity for brand upgrading.
