The New Power Supply Battle for AI Data Centers
I. Background
In recent years, generative AI technologies have rapidly emerged, including applications such as ChatGPT, AI image generation, large language models (LLMs), and AI agents. These applications heavily rely on the massive parallel computing capabilities of GPUs. As model parameter sizes continue to expand, the computational density required for AI training and inference has also increased dramatically, causing the power consumption of AI servers to rise rapidly.
Traditional data centers primarily adopted 48V/54V power architectures, with single-rack power consumption typically ranging from 10kW to 30kW. However, in the AI era, high-density GPU racks have already reached 120kW, 250kW, and are even progressing toward 1MW and beyond. Conventional power delivery and cooling architectures are gradually reaching their limits.
To address ultra-high power and high-density computing demands, next-generation AI data centers are increasingly adopting the following key technologies:
· High Voltage Direct Current (HVDC)
· Liquid cooling technologies
· Centralized Power Shelf architectures
· SiC/GaN power semiconductors
· Solid State Transformers (SSTs)
· Vertical Power delivery architectures
The core objectives are to:
· Improve power delivery efficiency
· Reduce energy loss
· Minimize heat generation
· Support ultra-high-density AI computing architectures
· Build next-generation AI energy infrastructure
II. The Importance of the Power Shelf
In next-generation AI server architectures, the Power Shelf has become the core of rack-level power architecture.
A Power Shelf can be viewed as the “centralized power delivery and power management platform” of an AI rack. Its primary functions include:
· Converting external power into the voltages required by servers
· Uniformly distributing power to GPUs, CPUs, and networking equipment
· Providing high-efficiency power conversion
· Stabilizing high-density GPU workloads
· Reducing power loss and heat generation
Traditional Power Supply Units (PSUs) were mostly designed in a distributed architecture. However, as AI GPU rack power consumption has rapidly increased, conventional PSU architectures have begun facing several challenges:
· Insufficient space
· Excessive cabling
· Extremely high current levels
· Cooling difficulties
· Increased maintenance complexity
As a result, new-generation AI racks are gradually adopting centralized Power Shelf architectures, where high-power AC/DC or HVDC conversion is centralized at the rack level and then distributed uniformly to GPU and CPU modules.
The Power Shelf is no longer merely an extension of traditional PSUs; it has become a critical infrastructure component that directly impacts AI system performance, power stability, energy efficiency, and thermal design.
III. Limitations of Traditional 48V Architectures
Traditional 48V/54V power architectures were originally suitable for standard cloud servers, but their limitations are becoming increasingly apparent in high-density AI computing environments.
According to the power equation:
P=V⋅I
When power remains constant, lower voltage requires higher current to deliver the same amount of power.
This leads to:
· Increased cable heating
· Higher copper loss
· Reduced power efficiency
· Significantly increased cooling pressure
· Larger and heavier wiring infrastructure
When the power consumption of a single AI rack rises to several hundred kilowatts, traditional 48V architectures can no longer efficiently support high-density GPU computing requirements.
Current traditional power architectures generally achieve overall efficiencies of only around 85%–89%, making energy loss and cooling costs major bottlenecks for AI data centers.
IV. The Rise of 800V HVDC
To solve the power delivery challenges brought by high-power AI computing, data centers are gradually adopting 400V–800V HVDC (High Voltage Direct Current) architectures.
Its core principle is:
“Increase voltage, reduce current.”
By increasing the supply voltage, current and transmission losses can be effectively reduced, thereby improving overall power efficiency.
HVDC architectures offer the following advantages:
· Reduced power transmission losses
· Lower heat generation
· Higher power efficiency
· Reduced cable usage
· Improved space utilization
· Better suitability for high-density AI racks
Compared with traditional power architectures, HVDC systems can achieve efficiencies of approximately 92%–95%, offering significant advantages in large-scale AI data centers.
V. Rapid Growth of AI Rack Power Consumption
The power consumption of AI GPU platforms is increasing at an astonishing pace.
Taking NVIDIA’s next-generation AI platforms as an example, the power consumption of a single AI rack has increased dramatically from tens of kilowatts to several hundred kilowatts.
Some next-generation designs are even advancing toward the 1MW–2MW range, signaling that AI data centers have officially entered the “ultra-high-power era.”
This means:
In the future, the power consumption of a single AI rack may equal that of an entire office floor or even a small factory.
As a result, the importance of power delivery, cooling, and energy management has risen significantly.
VI. Comparison of High-Density AI Rack Power and Cooling Trends
| Platform | Timeline | Rack Power Consumption | Cooling Method |
| GB300 NVL72 | 2025–2026 | ~120kW | Full cold plate liquid cooling |
| Vera Rubin NVL144 | H2 2026 | ~250kW | Direct liquid cooling |
| Rubin Ultra NVL576 | 2027 | ~600kW | Full immersion cooling |
| Next-generation designs | 2028–2030 | 1–2.2MW | Immersion + two-phase liquid cooling |
The trends above clearly show that:
· AI rack power consumption is rapidly surpassing traditional data center design limits
· Liquid cooling technologies will gradually replace air cooling
· High-voltage HVDC and centralized Power Shelves will become mainstream
· Future systems may fully evolve toward rack-level energy platform designs
VII. Two HVDC Architecture Models
1. Transitional HVDC Architecture
Most current AI data centers adopt a “transitional HVDC” solution with the following power flow:
Utility Power (AC)
→ UPS
→ 800V DC Bus
→ Power Shelf
→ 48V/54V DC
→ DC-DC Modules
→ GPU/CPU
Architecture Features
Utility Power Input
The power grid supplies 10kV–33kV high-voltage AC power.
UPS System
Converts AC to DC while providing battery backup functionality.
HVDC Bus
Forms a 400V–800V high-voltage DC backbone power system.
Power Shelf
Converts 800V DC into 48V/54V DC and distributes power throughout the AI rack.
Server-side DC-DC Modules
Further convert the power into the low voltages required by GPUs and CPUs.
Advantages
· Existing data center infrastructure can still be utilized
· Faster deployment
· Lower retrofit costs
Disadvantages
· Multiple power conversion stages
· Energy loss remains relatively high
· System efficiency is approximately 89%
2. Solid State Transformer (SST) Architecture
Solid State Transformers (SSTs) are regarded as one of the most important power technologies for next-generation AI data centers.
The biggest feature of SSTs is:
They can directly convert 10kV–33kV high-voltage AC into 800V DC.
Compared with traditional architectures, SSTs significantly reduce the number of power conversion stages, providing:
· Higher power efficiency
· Lower energy loss
· Smaller equipment size
· Better power quality
· Higher integration levels
Currently, SST technology is still in the validation and pilot stage, but companies including:
· Hitachi
· ABB
· Schneider Electric
· Ampersand
· DG Matrix
have already begun investing in SST technologies for AI data centers.
In the future, large-scale AI data centers are expected to gradually adopt SSTs as core power architectures.
VIII. What Is a Solid State Transformer (SST)?
A Solid State Transformer (SST) is a new type of power delivery system that replaces traditional iron-core transformers with power semiconductors and high-frequency power electronics technologies.
Its core technologies mainly come from:
· SiC (Silicon Carbide)
· GaN (Gallium Nitride)
and other high-efficiency power devices.
SSTs can perform highly efficient AC/DC conversion at high frequencies.
Key Features of SSTs
High-Efficiency Conversion
Efficiency can reach 92%–95%, with some designs approaching 98%.
Miniaturization
High-frequency transformers significantly reduce system size.
Bidirectional AC/DC Conversion
Supports future DC-native data center architectures.
Intelligent Control
Provides digital control, remote monitoring, and harmonic suppression capabilities.
Modular Design
Can be flexibly expanded and maintained according to load requirements.
IX. Comparison Between SST and HVDC
| Item | HVDC | SST |
| Technology maturity | Gradually commercialized | Still in validation stage |
| Voltage conversion | 400V–800V DC | Directly converts 10kV–33kV AC to 800V DC |
| System efficiency | Approximately 85%–89% | Approximately 92%–95% |
| Physical size | Larger | Smaller |
| Cooling requirements | Higher | Lower |
| Intelligent control | Limited | Highly integrated |
| Commercialization level | High | Not yet widespread |
Advantages of HVDC
· Mature architecture
· High cost-effectiveness
· Existing data centers can be upgraded gradually
Advantages of SST
· Higher efficiency
· More compact systems
· Better suited for future ultra-high-density AI racks
X. Future Development Directions
The Era of 1MW Racks
High-voltage HVDC, high-density power delivery, and three-phase power systems will become standard.
Widespread Adoption of SiC/GaN
These technologies offer:
· High voltage tolerance
· High efficiency
· Low power loss
· Compact size
Universal Adoption of Liquid Cooling
Liquid cooling and two-phase immersion cooling will gradually replace traditional air cooling.
Vertical Power Delivery
DC-DC modules will move closer to GPU chips in order to shorten power paths and reduce losses.
Rack-Level Energy Platforms
Power Shelves will gradually evolve into integrated platforms combining:
· Power conversion
· Energy management
· Thermal management
· Real-time monitoring
forming the core energy platform of AI infrastructure.
XI. Challenges Facing AI Data Centers
Increasing Pressure on Power Grids
AI workloads fluctuate dramatically. Future data centers will require:
· Large-scale energy storage systems
· Smart grids
· Dynamic energy management
to maintain power stability.
Insufficient Rack Space
GPUs, switches, and liquid cooling equipment consume large amounts of space, making Power Shelf integration increasingly difficult.
Rapidly Rising Energy Consumption
By 2030, global data center electricity consumption is projected to reach:
· 700TWh–1,000TWh
Therefore, renewable energy, energy-saving technologies, and highly efficient power architectures will become essential.
XII. Conclusion
The development direction of AI servers and data centers is now very clear:
Higher voltage, greater power, higher efficiency, and stronger cooling capabilities.
Key future technologies will include:
· 800V HVDC
· 1MW high-density racks
· SiC/GaN power devices
· Liquid cooling technologies
· Solid State Transformers (SSTs)
· Centralized Power Shelf architectures
Among these, the Power Shelf will gradually evolve from a traditional power module into a core energy platform within AI infrastructure, becoming one of the key technologies influencing AI computing performance, power stability, and energy efficiency.
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